Search Engine Optimization & Your Blogs!
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As a blogger, you want to make sure you are utilizing all of the ways to drive traffic to your site. Not only for more exposure, but for collaboration opportunities as well. A lot of companies work with bloggers based off of their traffic so it's important to have a knowledge of basic SEO.
Standing for Search Engine Optimization, it's basically how a person drives quality and quantity to their site. It's all done through a search engine such as Google to increase the traffic that is genuine, not robotic or spammy.
If you are looking into creating a blog, I strongly recommend you check out the tips and tricks you could look up online to familiarize yourself with the process. It's important!